Redesigning Unduit's Refresh app to make device recovery and buy-back flows intuitive, guided, and error-free.
The Refresh app helps enterprise IT managers configure device recovery and buy-back campaigns. This case study focuses on redesigning the setup experience to reduce errors, eliminate confusion, and make complex workflows self-explanatory.
Role: Product & Visual Designer · UX audit, UX writing, UI simplification · Web app
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For an IT manager at a Fortune 500 company, time is the most valuable resource. The original Unduit app was costing them hours of frustration.
Confusing labels that failed to describe the next action.
Irrelevant 'comparison panels' that added visual noise.
Non-linear flows that allowed users to skip critical data points.
Insight
Users didn't need more information. They needed a flow that clearly guided them through what mattered, in the right order.
Transformation
Drag the slider to compare the original interface with the redesigned version.
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Strategy
Steps structured in sequence. Critical configuration cannot be skipped.
Microcopy explains intent and consequences, not just labels.
Visual noise removed. Focus on decisions that matter.
Final screens
Design Decisions
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From dropdown friction to one-tap selection

Eliminating unnecessary clicks
Setup completed ~30% faster on average.
Configuration errors reduced by ~45%.
Noticeable decrease in support tickets post-launch.
Reflection
This redesign shows how guided UX, strong writing, and restraint can directly reduce operational load.
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