Dubizzle — CarForce
Redesigning service booking for automotive partners in Dubai.
Who uses CarForce.
Automotive partners — car vendors and bank representatives — book evaluations, insurance, and financing on behalf of customers.
Role: Product Designer · 3-week sprint · Mobile app
Experience broke at critical moments.
Inconsistent patterns, unclear actions, and uncertain payment flows. Simple tasks required too much thinking.
Payments were the primary revenue moment — friction here impacted business directly.
Trust breaks when payments are confusing.
Partners needed to complete requests quickly. Visual inconsistency created hesitation at the moment momentum mattered most.
Three principles.
Hierarchy
Whitespace over density. Let the interface breathe. Every element earns its place.
Consistency
One system across all services and flows.
Trust
Payments as reassurance moments, not anxiety.
The booking journey.
Select service → Submit details → Pay now or later → Track request
Take a closer look.
Service selection. Clear categories reduce decision fatigue.
Payment clarity. Transparent pricing at checkout.
Request tracking. Manage multiple bookings confidently.
Booking details. All information at a glance.
The complete design.
The redesign delivered real results.
Full stakeholder approval on first review.
Cohesive foundation for future iterations.
Positive partner feedback post-launch.
Clarity builds trust.
Focused UX and visual consistency directly impact revenue moments.
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